Not content with inspiring thousands of competitive cyclists around the world, Lance Armstrong is opening what sounds like the world's coolest bike store in Austin, Texas. It's going to be focused on bike commuters, aim at being friendly and non-intimidating, and have a cafe and showers and locker rooms for bike commuters who want to store their bikes there during the day.
"Armstrong, who still remembers being a trifle intimidated when he walked into a bike shop as a kid, wants to make sure that doesn't happen to customers here. He said he'd rather encourage rookies to start riding than sell a faster bike to a veteran cyclist. "
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